An effective sales presentation must achieve a few key objectives: Establish need, find a product to cover the need, and have that product provide greater value to the client than any cost that may be associated. This Playbook will help both face to face and telelsales agents and should be held close to your heart! Learn it, know it and watch your sales skyrocket! SNL Playbook
Field Underwriting is technically part of the presentation, but for training purposes, let’s break it out into another step. Your client’s health is the determining factor of what plan they will qualify. The good news is there aren’t many conditions that we cant cover at SNL. If someone is in good health and they qualify for preferred class, congratulate them for making such a great decision to take care of this now! Certainly before any serious medications or diagnosis have been made. If your client has some health issues they are treating, no worries, now is the time to take care of this… Our health doesn’t typically get better as we get older.
Let’s break down the steps of Field Underwriting:
- Look at your client’s age, if they are between the ages of 40-90, pull out the Simple Security Plan application and have it ready. If your client is less than age 40, pull out the Security Care Plan application and have it ready.
- Take a look at your client’s prescriptions. Ask to see their bottles, or a list. Be sure to ask if what you are seeing is everything they take. It’s imperative we see every medication now, or rest assured it will show up later when an Rx history is ran, probably after we have quoted the wrong plan.
- Look up each medication in the medication guide, FE Drug List 01_2018.
- Notice how the guide has each product separated into columns. The left most column is the medication/ ailment- then the decision for Simple Security- the decision for Security Care, and so on. For clients 40-90, look at the Simple Security Plan column. If all medications taken show preferred, then quote preferred . If just one medication shows standard and the rest are preferred, then quote standard. If just one medication shows modified and the rest are preferred or standard, then quote modified. If the client is under 40, be sure to look at the 3rd column from the left, the Security Care Plan.
- Now it’s time to ask health questions on the application. Again if the client is age 40-90, then start with the Simple Security Plan application. If the client is under age 40, start with the Security Care Plan application. More than likely the answers on the application will match with what medications you have, but there are some cases where there may still be a yes answer. Watch this video to determine the final plan and premium.
This is the exciting part! If you’ve done all the steps up to this point correctly, you should be a few seconds away from protecting a family and generating some commissions for you and your family. See this video on how to properly quote and close the sale.